Ad Performance
Analyze your paid advertising results to optimize campaigns.
Performance Metrics
| Metric | Formula |
|---|---|
| CTR | Clicks ÷ Impressions |
| CPC | Spend ÷ Clicks |
| CPA | Spend ÷ Conversions |
| ROAS | Revenue ÷ Ad Spend |
Viewing Performance
- Go to Marketing → Paid Ads
- Select date range
- View performance data
- Compare periods
Performance Reports
Generate reports:
- Click Reports
- Select metrics to include
- Choose format
- Export
Optimization Tips
- Monitor underperforming ads
- Reallocate budget to winners
- Test ad variations
- Track trends over time